Thursday, July 28, 2011

Video reflection : David Kelley on Human Centred Design

After I saw the video “David Kelley on Human Centred Design”, I realize the world is absolutely huge that I could not image, and the development of science and technology is extremely fast. David Kelly explains the change of focus in the design, which means people’s need become the centre part of the design principle in these twenty years.


Although the video is short, there are few successful cases which directly show the “Human Centred Design”. For example, the Prada created a new retail store in New York which gave more satisfaction to the people. There were 48 units distributing on sales floor for random access by staff, which provided a professional services to the customers. Besides, I was amazing that the changing room was considerably technical. Consumers could switch to transparent which allowed for others outside review, and the magic mirror which provided the multi angle view. This technical changing room was designed in December of 2001; I just could not believe it. If I were a customer, I felt I can obtain a comprehensive and satisfied service from this shop. As a result “Human Centred Design” which leads to an improvement of sales rate. In addition, Dilbert’s ultimate cubicle, Spy fish and KickStart(ApproTEC) are all fantastic examples of “Human Centred Design”.

In these recent years, the concentration of humanism has increased. Rather than just create a product, the designer turns to design a product which can satisfy human needs, the reason is human needs reflect on how popular this product will be. For instance, presently, people caring about the sustainability of the environment. There was a design project of water recycle called “Greenwich Watercycle Pavilion” in London. This was designed referred to people’s most concerned topic, which is the nature source. Moreover, the designer Dilbert intended to made cubicle more human, he designed a cubicle room which used the warm orange as a sun light, and the changing process of the flower.

The video “David Kelley on Human Centred Design” which helps me knows more about the idea of design. All these technological design were produced in the 2002, I just recognized I really have a lot to learn.

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